Vecna Robotics ProMat Tradeshow

Led the brand art direction for Vecna Robotics’ ProMat 2023 tradeshow presence, creating a cohesive and high-impact booth experience that balanced product demonstration, attendee engagement, and brand storytelling. Working within a compact team, developed a unified visual environment that leveraged the company’s brand assets, typography, textures, and motion-inspired graphic elements to create a modern and memorable presence on the show floor.

The booth experience was strategically designed to support continuous live robot demonstrations while maintaining clear informational signage, open meeting spaces, and interactive engagement areas. Responsibilities also included contributing to floorplan development, structural design direction, material selection, branded merchandise, and apparel concepts to ensure consistency across every attendee touchpoint.

Focus Areas

• • Tradeshow Experience Design
  • Brand Art Direction
  • Environmental Graphics
  • Spatial & Booth Design
  • Merchandise & Apparel Design

Outcome

• • Delivered a cohesive and visually engaging booth experience that increased attendee interaction, supported live product demonstrations, and strengthened brand presence at a major industry event.

Art Direction + Design: Rebekah James
Creative Direction: Diana Berno
Structural and layout art direction: Elizabeth Hack