Marriott Topline Leadership Summit 2024
“Meet the Moment” was a multi-day conference attended by several thousand guests that transformed a Los Angeles hotel inside and out into an immersive brand experience. Inspired by the city’s bright, sun-soaked energy and urban character, the visual system blended bold color, dynamic wayfinding, and large-scale installations to create a memorable atmosphere that energized attendees throughout the week. From arrival moments to stage design, every touchpoint was crafted to reinforce the program’s message and elevate the attendee experience. The week culminated in a special live performance by a featured musical artist, turning the conference into not just an event, but a destination experience.