Marriott Top Performers 2025 Incentive Experience

Marriott Top Performers 2025: Maui

Designed an immersive brand experience for Marriott’s annual Top Performers program, creating a destination-focused event that celebrated both attendee achievement and the cultural richness of Maui. Hosted at The Ritz-Carlton, Kapalua, the program was developed around the theme “Journey of Legends,” with a strong emphasis on authentic storytelling, local artistry, and meaningful cultural connection.

 

A central feature of the experience was a curated artisan marketplace showcasing local makers, handcrafted goods, and personal stories that connected attendees to the spirit of the islands. Supporting materials, including personalized welcome packets, island-inspired credentials, branded apparel, and a carefully designed 100-page welcome book, were developed to create a cohesive and elevated attendee journey. Bespoke coin-based gifting experiences further reinforced attendee interaction with local artists and businesses while deepening the program’s connection to community and place.

 

Focus Areas
    • Incentive Travel Branding
    • Cultural & Destination Storytelling
    • Experiential Design
    • Print & Editorial Design
    • Guest Journey Design

 

Outcome
    • Delivered an elegant, culturally grounded experience that elevated Marriott’s recognition program while fostering meaningful connections between attendees, local artisans, and the spirit of Maui.

 

Art Direction + Design: Rebekah James
Creative Direction: Matt McKee
Photography: Decisive Moments