Played a key role in shaping the visual identity and attendee experience for NI’s annual tradeshow, translating brand concepts into cohesive large-scale environmental applications within the convention space. Working within a compact, collaborative team, contributed to the development of branded environments, event graphics, and experiential touchpoints that aligned closely with NI’s brand standards while creating a dynamic and engaging presence throughout the event. The visual system was designed to maintain consistency across all attendee interactions while reinforcing the company’s presence within the industry.