Verizon Wireless Interactive Retail Platform Redesign

Led the redesign of Verizon Wireless in-store digital promotional experiences with a focus on creating more engaging and informative retail interactions. The project transformed previously static product showcases into immersive, interactive experiences that allowed customers to explore devices through dynamic content, sliding carousels, and guided feature discovery. Solutions were designed to scale seamlessly across both portrait and landscape display environments while simplifying complex product information into intuitive, customer-friendly experiences that supported stronger product understanding and more confident purchasing decisions.

Focus Areas

• • UX Strategy & Interaction Design
  • Retail Experience Design
  • Responsive Digital Displays
  • Content Architecture
  • Customer Engagement

Outcome

• • Increased customer interaction with in-store displays and supported more informed purchasing decisions through enhanced product discovery experiences.