Delivered tailored logo and branded solutions for small businesses and personal brands, providing distinct marks that serve as a signature across all collateral materials, effectively establishing their unique identity and enhancing brand recognition.
Brandon commissioned a logo for his film company that reflects his persona: a classic Texas cowboy with a dry sense of humor. The design incorporates an iconic Stetson hat with a film strip ribbon on the brim, angled for dynamism. To maintain brand recognition, the existing “Brandon Reich Films” typeface was used but arced over the hat for a refreshed look.
As the lead art director, spearheaded the creation of a cohesive brand identity by defining colors, textures, patterns, typefaces, and various touchpoints and templates. Collaborated closely with the team to contribute to the development of the brand logo from initial concept to its final iteration. This approach ensured a unified and impactful brand presence across all channels, delivering solutions that resonated with the target audience and reinforced the brand’s identity effectively.
Creative Director: Diana Berno
The task was to redesign the visual identity of a lighting rebate company expanding its services. Here are some of the logos, color palettes, and patterns considered during the process.
A small business specializing in handmade leather goods sought a clean and concise logo. The DAEST logo achieves this with minimal lines and a segmented half circle.
This new church plant required a distinctive brand identity centered around modern and protective imagery. The typography, while modern, subtly conveys safety with a roof-like element over the words.
Ashley, an author, sought a logo for her blog featuring a profile of a strong black woman and her favorite color, yellow. The result is a striking signature logo now used across her platform, publications, and blog.
